Fishing Baits & Fishing Lures

When the Rapala design team created the Shad Rap they were searching for the best crankbait around - one that would closely resemble bait fish the world over, cast like a bullet, work at many depths and embody the legendary Rapala action. That's a tall order for one lure but the Shad Rap has proven itself time and time againwith confidenceand ease. The Shad Rap is equally effective whether cast or trolled and is designed to be fished at ultra slow speeds to super fast without negative effect.